Wednesday, February 20, 2008

LGBT Marketing

As a smart marketer, I hope you'll take a moment to review the current article called "Pink Profits." It discusses the growing number of Fortune 500 brands that are discovering the mushrooming buying power of the $780-Billion LGBT market.

The article includes a link to effective LGBT market work, prominently featuring Merge client Coors Brewing and others.

If you don't have time to go online, here are some highlights:

Many brands now actively target the gay community, as even the most conservative execs have come to realize that there's just too much money to be made from well-to-do, happy-to-spend LGBT consumers. And merely acknowledging consumers who sadly are used to being ignored if not vilified, does wonders for brand loyalty.

Advertising | From Time Magazine (August 2006): “Advertising in gay-oriented outlets is flourishing. Beverage companies like Anheuser-Busch, holiday firms including Travelocity and automakers such as Ford helped nudge advertising spend in the US gay and lesbian press to USD 212 million last year, up more than a quarter since 2003.”

Marketers in every category -- Automotive to Medical, Travel to Fashion, Casinos to Financial -- are establishing a presence with the lucrative LGBT market. Let Merge Media show you how.

If you'd like more information on mining the business potential of the LGBT market for your brand, we will be happy to talk. Or you could check our website for more information.