Tempe - the new gay destination?

According to the Arizona State University website, the city of Tempe has launched a campaign to attract gay travelers and to portray the town as a "destination" for GLBT folks. It seems that the frequency of visitors bureaus announcing such initiatives is growing.

Here's a highlight:

The city's Convention and Visitors Bureau recently launched a separate Web
portal specifically geared to gays and lesbians, said Toni Smith, communications
manager for the bureau. The site, launched in late December, features a
rainbow-colored flower and contains information on activities and places to
visit in Tempe, including lesbian, gay, bisexual, transgender, queer and
questioning-oriented events.

The bureau will also bring editors and writers from several gay travel publications, including the Gay and Lesbian Times and Instinct Magazine, to the city, Smith added. The goal is to convince these writers to publish articles about Tempe in their magazines.