Wednesday, January 11, 2006

Sony's Gay Wilderness

According to, Sony is the latest company to launch a division specifically catering to the gay & lesbian consumer.

Sony Does The Gay Twist
by Ed Welch, Los Angeles Bureau
Posted: January 11, 2006 - 12:01 am ET

(Los Angeles, California) Sony Music sees a gay future for the music industry. The giant entertainment corporation announced on Tuesday that it is forming an LGBT music division with Wilderness Media & Entertainment.

Wilderness is run by Matt Farber the man who created Logo Television.

The new division will be called Music With A Twist and comes just days before Farber launches Twist Radio, a new syndicated weekly gay radio show.

The record label will feature a mix of gay artists and performers who have a wide gay appeal. It will also draw from Sony BMG's extensive talent pool of gay favorite performers. Sony also owns Columbia Records Group, Epic Records, Sony Nashville and Sony Urban Music.

Farber said that Music With A Twist will release a compilation CD in June to coincide with National Gay Pride Month. Other compilations will follow.

Twist radio will debut on Sunday in 7 markets.

It can be heard on 95.5 WPLJ in NYC, Star 98.7 in L.A., Alice 97.3 in San Francisco, Q100 FM in Atlanta, Kiss 106.1 in Seattle and Mixs 96.5 in Houston. The show also will be available on AOL Radio online.

The show will be an eclectic mix of music and talk Farber says.