Friday, January 20, 2006

Fort Lauderdale - Sunny for Gay Money

Fort Lauderdale has been pouring lots of money into marketing efforts to lure GLBT travelers to their sunny shores. Their efforts include a comprehensive (and quite amazing) website exclusively targeting gay travelers. The site ( includes information on hotels, special events, contests and a blog -- and the site is available in English, French, Spanish and German.

They're also tying events that wouldn't traditionally be considered "gay" into the campaign, such as their Museum of Art's King Tut exhibit ("The Original King of Bling") with website ads on PlanetOut and the like.