Monday, August 08, 2005

Gays: A class of super shoppers

A new national survey by the National Gay Newspaper Guild of 3,800 readers of gay and lesbian publications found that their readers are more socially outgoing, travel more frequently and are more concerned about health and fitness than the general U.S. adult population. Here are examples of some of their findings:

  • Readers are more than three times as likely to have a personal trainer and three times as likely to belong ot a health club as adults in general.
  • Readers are more than three times as likely to go to movies, parites and clubs as the average adult.
  • Readers dine out an average of 11 times per month, compared with seven times for the general population.
  • They spend $604 per year for casual clothing, compared with $247 for adults in general, and $461 per year for business attire, compared with $156.
  • One-quarter of readers have a net worth of $500,000 or more, compared with 14 percent of adults in general.

The full press release of the study, which was conducted by Harris Interactive, can be found online at